Earth Approved Style

Our Eco-Friendly Mission

SECONDS COUNT is our story of sustainability and keeping time in an eco-friendly fashionable way. Our Collections reflect our social responsibility and support for our environment.

EXPLORE THE COLLECTION
Product Spotlight
Powered By The Sun
Product Spotlight
Powered By The Sun

  • Made from plants and powered by the sun
  • Made from ocean plastic materials to help support and preserve our ocean life.
  • Made from castor bean oil to help support a new way to manufacture sustainably.

Solar Powered

Powered by the sun and made from plants

• Plant-based nylon case, dial & strap
• Solar powered movement
• Custom caseback
• Sustainably packaged

SHOP BLUE SHOP PINK

The Full Collection

Shop our Eco-Friendly Styles

  • Eco
    GW0587L3 OUTSPOKEN alternate image
    Choose a Color
    Learn more
    ECO-FRIENDLY MADE FROM PLANTS PINK WATCH
    40 mm 2 Colors
    $125.00
    $125.00 $125.00
  • Eco
    GW0587L2 OUTSPOKEN alternate image
    Choose a Color
    Learn more
    ECO-FRIENDLY MADE FROM PLANTS BLUE WATCH
    40 mm 2 Colors
    $125.00
    $125.00 $125.00
  • Eco
    GW0507G2 PACIFIC alternate image
    Choose a Color
    Learn more
    ECO-FRIENDLY #TIDE OCEAN PLASTIC WHITE WATCH
    42 mm 2 Colors
    $160.00
    $160.00 $160.00
  • Eco
    GW0507G1 PACIFIC alternate image
    Choose a Color
    Learn more
    ECO-FRIENDLY #TIDE OCEAN PLASTIC NAVY WATCH
    42 mm 2 Colors
    $160.00
    $160.00 $160.00
  • Eco
    GW0438L2 ATHENA alternate image
    Choose a Color
    Learn more
    ECO-FRIENDLY PINK BIO-BASED WATCH
    39 mm 1 Colors
    $115.00
    $115.00 $115.00
  • Eco
    GW0409L2 ATHENA alternate image
    Choose a Color
    Learn more
    ECO-FRIENDLY WHITE AND GOLD BIO-BASED WATCH
    39 mm 1 Colors
    $135.00
    $135.00 $135.00
  • Eco
    GW0399L2 EMBLEM alternate image
    Choose a Color
    Learn more
    ECO-FRIENDLY ROSE GOLD LOGO AND WHITE LEATHER RECYCLED ULTRA SUEDE STRAP WATCH
    36 mm 1 Colors
    $100.00
    $100.00 $100.00
  • Eco
    GW0398L1 MARINA alternate image
    Choose a Color
    Learn more
    ECO-FRIENDLY GOLD AND WHITE LEATHER RECYCLED ULTRA SUEDE STRAP WATCH
    38 mm 1 Colors
    $100.00
    $100.00 $100.00
  • Eco
    GW0415G2 PILOT alternate image
    Choose a Color
    Learn more
    ECO-FRIENDLY SILVER, BLUE AND BLACK BIO-BASED AND RECYCLABLE WATCH
    48 mm 1 Colors
    $150.00
    $150.00 $150.00
  • View All

#Tide Ocean Plastics®

100% ocean bound plastic

Tide is an award winning organization that works to prevent new plastics from entering our oceans.

• Reduces greenhouse gas emissions
• Saves on fossil fuel resources
• Dial is made of bio-based materials
• Solar powered movement

SHOP BLUE SHOP WHITE

You may also like

  • Apple® Watch Bands
  • His & Hers Pairs
  • Iridescent Brights
  • Big Bling
  • Black & Gold