Earth Approved Style

Our Eco-Friendly Mission

SECONDS COUNT is our story of sustainability and keeping time in an eco-friendly fashionable way. Our Collections reflect our social responsibility and support for our environment.

Solar Powered

Powered by the sun and made from plants

• Plant-based nylon case, dial & strap
• Solar powered movement
• Custom caseback
• Sustainably packaged

#Tide Ocean Plastics®

100% ocean bound plastic

Tide is an award winning organization that works to prevent new plastics from entering our oceans.

• Reduces greenhouse gas emissions
• Saves on fossil fuel resources
• Dial is made of bio-based materials
• Solar powered movement