Earth approved styles that are sustainable and stylish. Our eco friendly mission: SECONDS COUNT is our story of sustainability and keeping time in an eco-friendly fashionable way. Our Collections reflect our social responsibility and support for our environment. ECO-FRIENDLY PINK BIO-BASED WATCH 39 mm Pink/Pink $98.00 Our latest collection of sustainable styles feature a chrono-look style, nylon case, pushers, buckle and crown that are made from 45% bio-based materials and a strap made from 49% bio-based materials. SHOP THE COLLECTION